Maddie MacFarlane
Creative Digital Media and Marketing Specialist
- Role
- Digital Media Manager at Des Moines Art Center
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Maddie MacFarlane
My passion lives in the work that I do. I enjoy the creative process of brand marketing…
Experience
Digital Media Manager
Aug 2022 — Present
Acts as lead content generator across all Art Center digital platforms, serving as primary reference point for internal and external audiences.• Collaborates across departments to produce effective digital campaigns contributing to increased museum and event attendance, class and camp enrollment, Pappajohn Sculpture Park visits, and Museum Shop and café revenue.• Captures and creates content for all Des Moines Art Center social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.• Enriches the Art Center’s voice to reach new and diverse audiences across all digital platforms, plus defines target audiences and creates customized content for each digital platform.• Manager of photography and videography needs for the organization, including scheduling, vendor contracts, payments, and media library inventory. Acts as photographer and videographer for Communication and Marketing department initiatives.• Consistently updates content to support organizational and departmental needs employing best practices and industry trends (WordPress).• Manages digital media budget for social media ad campaigns, photography, and videography.• Supervises training and workflows for content management systems (WordFly, WordPress, Meltwater) and social media platforms.• Primary point of contact for monitoring and replying to public inquiries and requests via digital channels and website contact form in a timely and professional manner.• Evaluates current digital media trends and practices to advise on creative marketing strategy.• Data analysis and tracking (Google Analytics, Meta Insights, Meltwater).• Produces virtual tours of museum exhibitions (Matterport camera and software).• Previously distributed weekly e-newsletter and promotional emails (WordFly).
Education
St. Cloud State University
Bachelor of Science (BS)
2014 — 2017
St. Cloud State University
Master of Science (MS)
2017 — 2019
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