Maddie Johnston
Assistant Merchant @Abercrombie & Fitch Co.
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WORK HISTORY
Assistant Merchant @Abercrombie & Fitch Co.
Columbus, OH, US
Develop merchandising strategies by analyzing sales performance, inventory trends, and customer demand to optimize product assortments and drive category growth. Leveraged data insights to inform buying decisions and merchandising strategies, contributing to double-digit sales growth in Accessories (+24%) and Outerwear (+49%).Manage an expansive five-category portfolio—2.5x the typical scope of a 1–2 category role—requiring strong organizational skills, prioritization, and the ability to balance multiple workflows simultaneously. Navigate contrasting business models by overseeing both long-lead production cycles for Outerwear and the fast-paced, highly seasonal demands of Swim.Collaborate cross-functionally with planning, design, and sourcing teams to align assortment strategies with brand goals, customer insights, and financial targets. Curate exclusive and high-impact licensed capsules—including NCAA, professional soccer, and Formula 1/NASCAR collaborations—to strengthen brand engagement and drive customer excitement.Utilize analytical tools such as Tableau, ABI, Power BI, and PLM to track performance, manage complex assortments across multiple product seasons, and support data-informed merchandising decisions.
EDUCATION
Duke University
Bachelor's degree, Sociology, Certificate in Markets and Management
Duke University - The Fuqua School of Business
Master's degree, Business, Management, Marketing, and Related Support Services
Notre Dame Preparatory School
High School Diploma
ABOUT MADDIE JOHNSTON
Data-driven merchandising and marketing professional passionate about combining analytics, consumer insights, and creative strategy to drive product performance. As an Assistant Merchant at Abercrombie & Fitch Co, I support Hollister Men’s Accessories, Sleep, and Personal Care through sales analysis, inventory insights, and strategic merchandising initiatives. I collaborate cross-functionally with planning, design, sourcing, and marketing teams to execute assortments, product launches, and customer-focused campaigns. Skilled in tools including Tableau, Power BI, ABI, and PLM, I translate data into actionable insights that support brand growth.
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