Maddie Beck

Senior Marketing Manager | Lifecycle Marketing

Role
Senior Engagement Manager, Homes, Experiences & Services (Global) at Airbnb
Location
Santa Monica, CA, US
LinkedIn followers
500 followers

About Maddie Beck

Lifecycle marketing professional with proven success driving engaging & impactful customer experiences across digital channels. My key areas of expertise include- Innovation & A/B testing across email, push & site- Engagement & retention marketing (personalization, dynamic content & customer segmentation)- Triggered email programs (such as abandoned cart, product reviews, & inactive customer winback)- Online business reporting & analytics- People management & development- Cross-functional partnership across international markets

Experience

  1. Senior Engagement Manager, Homes, Experiences & Services (Global)

    Airbnb

    Dec 2024 — Present

Education

  • UW Foster School of Business

    Bachelor of Arts in Business Administration, Marketing

    2010 — 2014

Skills

  • Marketing
  • Advertising
  • Public Relations
  • Social Media
  • Client Services

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