Maddie A.
Senior Advisor, Marketing and Communications @TransAlta
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WORK HISTORY
Senior Advisor, Marketing and Communications @TransAlta
Led website strategy and governance for TransAlta, optimizing UX/UI, SEO, and performance through analytics and vendor collaboration• Ensured brand alignment and compliance across all web content, partnering with internal stakeholders and IT to maintain accuracy and accessibility• Developed and executed external communications and marketing campaigns to support growth initiatives across Canada, the US, and Australia• Directed creative production and brand consistency across conferences, social media, and marketing collateral in partnership with agencies and internal teams
EDUCATION
Dalhousie University
Minor
University of King's College
Bachelor of Arts (BA)
SKILLS
ABOUT MADDIE A.
Maddie is not your average strategist. She’s a multidisciplinary marketer leading award-winning digital initiatives. When she’s not creating scroll-stopping content, she’s learning about how technology changes human behavior. Maddie\'s work is grounded in over 10 years of experience in social media, digital marketing, crisis communications, user experience, and research. She\'s also a sought-after speaker and thought leader who shares insights into marketing, social media, and ethical tech. Since 2022, Maddie has trained over 600 communicators across Canada to apply web accessibility practices to their web and social media content creation. She also guides Bow Valley College’s curriculum for Digital Design and Digital Marketing programs and guest lectures at Mount Royal University.
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