Maddie Witt
Global E-Commerce Coordinator, IT Cosmetics at L’Oréal
- Role
- Global E-commerce Coordinator, IT Cosmetics at L'Oréal
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Global E-commerce Coordinator, IT Cosmetics
Nov 2023 — Present · Jersey City, NJ, US
Oversees end-to-end optimization of key site interfaces, including PDP, Checkout, and Navigation; leverages UX research, A/B testing, and performance data to inform product roadmap and increase conversion.• Manages global developer backlog prioritization and sprints (Jira), coordinating biweekly development cycles for 8-10 monthly enhancements, ensuring site quality through QA of UI/UX designs (Figma) and technical builds (SFCC).• Leads the full product lifecycle for four digital services (AR, AI, Quizzes), from requirement gathering through global rollouts, including regional training, documentation, technical configuration, and back-end content management.• Directs global e-commerce merchandising strategy across Product and Landing Pages, shaping creative content, visual hierarchy, and site architecture to elevate brand experience and drive consumer engagement.
Education
University of Illinois Urbana-Champaign
Bachelor of Business Administration - BBA, Management, Marketing
2018 — 2022
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