Maddie Warlof

Product Manager (Associate Director, Program Manager) @RVO Health

Minneapolis, MN, US

Developed and managed 3 digital coaching programs from conception through launch• Created a roadmap, defined success metrics, and refined them based on business strategy• Built product requirements for new features including new trackers, Insights, and goal-setting• Designed product vision, content strategy, & UX for new Wellness and Stress curriculum• Leveraged user research, market insights, behavioral sciences, and psychology to drive strategy• Created 120+ videos that helped users staying engaged 30% longer than those that didn’t engage• Created requirements for new trackers, which led to a 25% increase in utilization when launched• Managed the development of 8+ new programs which outperformed our existing program by 2x • Partnered with acquisition to create the winning driver copy that increased conversion by 15%• Developed 10+ surveys to develop a deep understanding of audiences & use data to drive decisions • Built 5+ reports to measure performance to ensure we had the right analytics to track user impact• Developed an updated FTUE strategy using consumer research & yielded a 90% satisfaction rate • Created JIRA Tickets & managed our new content / configuration management system in 6 months • Coordinated projects & created a streamlined process for all stakeholder review to be 96.7% faster • Developed cross-functional partnerships and work flows across the organization including: Product, Marketing, Engineering, Data, Consumer Insights, Operations, Editorial, Acquisition, and Legal