Madeline Moran
Wildly likable, energetic, and collaborative team member that takes initiative and delivers beyond expectations.
- Role
- Marketing Manager at Prowess Consulting
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Madeline Moran
Strong marketer with experience in the FinTech industry and enterprise tech industry applying market knowledge to solve complex problems. Known for organization, high quality work, fast learning, and efficient communication skills. Passionate about consumer behavior, marketing analytics, and data-driven results. Experience with HubSpot, Adobe Creative Suite, Marketo, ActiveCampaign, WordPress, Webflow, Buffer, Google Suite, Microsoft Suite.
Experience
Marketing Manager
Aug 2024 — Present · Bellevue, WA, US
Managing and executing end-to-end on various marketing initiatives and optimizing digital channels for maximum reach and impact.• Strategy Development: Creating Marketing Roadmap, Project Plan, Content and Campaign Calendars to create an actionable, clear, and cohesive marketing strategy.• Website Management: Update and enhance company website using WordPress. Developed and published 20 new website pages.• Landing Page Creation: Utilize HubSpot to create compelling landing pages, driving lead generation and customer acquisition.• Social Media Management: Outline monthly posts for LinkedIn, Twitter, Instagram, YouTube, and Facebook ensuring brand consistency, increased engagement, and increased following from 20k to 50k+.• HubSpot Marketing Hub Operations: Create forms, workflows, and email automation. Maintain clean database and set up automatic lead scoring via HubSpot CRM.• Vendor Coordination: Efficiently communicate with multiple third-party vendors to execute marketing initiatives.• Data-Driven Decision Making: Creating HubSpot, Google Analytics, Looker Studio, and Google Search Console reports to compile, analyze, and present on month-over-month metrics such as Lead Flow, Website Engagement, Social Media Engagement, A/B Test Results, and SEO.• Design: Leveraging Canva to design marketing assets across Prowess Consulting channels, such as social media banners, social creatives, blog featured images, event flyers, infographics for website pages, and sales enablement one-pagers.• Presenting: Presenting regularly on Marketing reporting and learnings to C-suite leadership via a bi-weekly report, weekly business development meetings, monthly all hands meetings, and annual company-wide meetings.
Education
UW Foster School of Business
Bachelor of Business Administration - BBA, Finance & Marketing
2019 — 2023
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