Maddalena Morandi
Digital Marketing Senior Consultant @Deloitte Digital
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WORK HISTORY
Digital Marketing Senior Consultant @Deloitte Digital
EDUCATION
Sapienza Università di Roma
Master's degree, Management delle Imprese - curriculum in Marketing
Università degli Studi di Brescia
Bachelor's degree, Economia aziendale/manageriale
Learnn
Digital Analytics
ABOUT MADDALENA MORANDI
Senior Marketing Strategist at @Deloitte Digital specialized in CRM & Loyalty and Omnichannel Transformation Projects within the retail industry (fashion & luxury market).I help organizations unlock growth through customer-centric strategies, combining advanced analytics, technology, and rigorous execution.I don’t stop at strategy: I work with companies to bring it to life and measure its impact. I manage end-to-end transformation journeys, from performance analysis (customer base, channels, touchpoints) to target model design, execution, and optimization, leading omnichannel initiatives supported by market analysis, benchmarking, and strong business cases.I bridge the gap between strategy and execution: turning complexity into actionable plans and driving sustainable, customer-centric, data-led growth.Track record in- Designing CRM & Loyalty strategies driving retention and customer lifetime value - Building omnichannel customer journeys increasing conversion rates (+10–20%)- Defining transformation roadmaps with quick wins (3–6 months) and scalable strategic initiatives- Delivering and optimizing data-driven campaigns with measurable marketing ROI uplift (+15–30%)Strong bias for action: less slides, more impact.
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