Madalyn Mako
Associate Director, Analytics at Carat
- Role
- Associate Director, Analytics at Carat
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Madalyn Mako
Experienced audience measurement and market research professional. Skilled in Market Research, Analysis, and Strategy. Bachelor\'s Degree focused in Telecommunications, Broadcast/Cable from Penn State University, and an MBA from Western Governors University.
Experience
Associate Director, Analytics
Oct 2021 — Present · New York, NY, US
Led a team of two remote employees to oversee performance analytics functions for multiple advertising campaigns at Microsoft• Collaborated with ad planners to drive communication strategy and provide measurement framework for ad performance• Compiled and analyzed complex datasets to support planned promotion initiatives and managed client presentations on media performance
Education
Penn State University
Bachelor's Degree, Telecommunications, Broadcast/Cable
Western Governors University
Master of Business Administration - MBA
2019 — 2020
Skills
- Market Research
- Personal Training
- Fitness Training
- Fundraising
- Data Analysis
- Public Relations
- Strength Training
- Teaching
- Improvisational Comedy
- Copywriting
- Survey Design
- Digital Media
- Digital Marketing
- Coaching
- Social Media
- Analysis
- Sports
- Improvisation
- Marketing Research
- Event Management
- Training
- Competitive Analysis
- Public Speaking
- Poject Management
- Advertising
- Fitness
- Blogging
- Research
- Event Planning
- Social Networking
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