Madalyn Friedman
Consumer Research Expert
- Role
- Market Insights Lead at Marketing Si
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Madalyn Friedman
A consumer goods expert with deep experience conducting primary research and combining with secondary data to develop insights to inform strategy development. Strengths include sourcing, mining, analyzing, aggregating and interpreting the most relevant data from disparate data sources. Business issues are addressed through identification and explanation of macro trends used to quantify opportunities. Ability to effectively understand and speak to client needs, propose vetted actionable research solutions, perform comprehensive analyses as well as formulate high level strategy. Positions as a senior level marketer, market research professional and strategy consultant provide aptitude to deliver breakthrough insights generated from holistic perspectives.
Experience
Market Insights Lead
Aug 2016 — Present · Los Angeles, CA, US
Support MarketingSI account teams\' strategy and creative development work by leading all consumer research activities including the planning and execution of primary quantitative and qualitative studies as well as sourcing and mining secondary/syndicated data. Primary studies have provided guidance on brand positioning, consumer targeting, and product feasibility. Unique analyses of syndicated data have supported geographic marketing planning, consumer segment opportunity sizing and shopper marketing program development.
Education
Princeton University
BSE, Chemical Engineering
Northwestern University - Kellogg School of Management
Masters in Management, Marketing
Skills
- Consumer Products
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Marketing
- Consumer Behaviour
- Digital Marketing
- Consumer Insight
- Competitive Analysis
- Market Planning
- Customer Insight
- Strategy
- Product Development
- Quantitative Research
- Marketing Research
- Segmentation
- Strategic Planning
- Brand Architecture
- Advertising Research
- Market Research
- Market Analysis
- Analytics
- Brand Equity
- Business Insights
- Nielsen
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