Macy Harrell

About Macy Harrell

I’m a strategic communications leader with 13+ years of experience helping companies shape narratives that build trust, grow influence, and drive business results. I’ve led corporate and executive communications for brands in health, tech, nonprofit, civic, lifestyle and AI, crafting messaging for public launches, crisis moments, and internal alignment.Today, I partner with brands as a fractional comms lead, bringing a calm, strategic presence to complex environments. Whether you need to clarify your voice or land key media, I bring a steady hand and a sharp pen. 13 years of experience building and scaling multi-channel integrated marketing programs🤝 Strategic Partnerships: Orchestrated high-impact partnerships with industry giants such as Uber, Mattel and Paramount, amplifying brand presence and fostering mutually beneficial relationships. 3x Engagement: Led a team to achieve a remarkable threefold increase in application rates and engagement for a nonprofit client through innovative and engaging campaigns. Crisis Management: Successfully steered an organization through a challenging PR crisis, showcasing my ability to remain composed under pressure and safeguard brand reputation. Team Development: Nurtured and developed a high-performing junior executive team, driving professional growth and fostering a culture of excellence. Consultative Expertise: Served as a trusted consultant to multimillion-dollar organizations, offering invaluable insights and strategies to enhance their market presence. Creative Productions: Overseeing the end-to-end process of client photo and video shoots, from casting to contract negotiation. 360° Consumer Communications: My holistic approach to public relations, branding, and creative production has consistently generated increased visibility, growth, and stellar reputations for my clients across various sectors.Past and current brands include: Ada Developers Academy, DoSomething.org, Givaudan, MODBEAUTYKEEPER, Cirem, ZYPPAH x Shaquille O’Neal, Exposure Labs, Barbie x Unique Vintage, Glamoi Med Spa, Public Health: Carol Winner, Dr. Margaret Seide, Designer Kym Gold, Style Union Home, Dealmoon, give space, Suzanne Sena, DEFY Lingerie, Smarter Toddler, FragranceLock, Illuminations Candles, One of One Productions, Entertainment Lawyer Joy Pratcher, oogiebear, Forever FAB podcast, Beam Global, SleepWell, Sleeping Baby, Derm Institute, DCL Skincare, Repechage, Cutera, Oilogic Essential Oil Care, Dale Carnegie Training, Digital Edge, Baby2BodyOB Complete, SOPHi Nail Polish, and many more

Experience

1. Creative Production Manager

   Macy Media

   Jan 2020 — Present

   Directed mini-documentaries, music videos, and commercial video content• Managed celebrity talent in a production setting on shows like Good Morning America, Bloomberg News, Good Day New York, ESPN’s First Take and more• Cast talent for clients’ film projects by reviewing reels, slate shots, resumes and headshots and auditions• Create casting breakdowns for the scouting process• Booked clients to appear on Today Show, NBC, CBS, Bethenny Frankel’s Just B, as well as the video extension of top-tier publications like Refinery 29, Entrepreneur Magazine etc.• Produce client photo and video shoots from start to finish, from casting, concept ideation, directing and negotiating contracts of crew members• Researched and vetted talent for brand ambassador relationships• Approved final shots in editor’s room during post-production stages

Education

• Kingsborough Community College

  Associate of Science (A.S.), Communication, Journalism, and Related Programs

• Brooklyn College

  Bachelor of Arts (B.A.), Communications - Marketing/Public Relations

Skills

• Blogging
• Marketing
• Social Media
• Writing
• Graphic Design
• Public Relations
• Press Releases
• Newsletters
• Editing
• Creative Writing
• Photoshop
• Facebook
• Styling
• Social Media Marketing
• Fashion Writing
• News Writing
• Visual Merchandising
• Copywriting
• Social Networking
• Photography
• Interviews
• Journalism
• Visual Arts
• Lifestyle Writing
• Technical Writing
• Resume Writing
• Brand Development
• Market Research
• Editorial
• Magazines
• Indesign
• Press Kit Development
• Cisionpoint
• Celebrity Seeding
• Email Marketing
• Email Newsletter Design
• Digital Marketing
• Hootsuite
• Sprout Social
• Graphic Animation