Macy Szymanski
Associate Marketing Manager for LCA-Vision
- Role
- Associate Marketing Manager at LasikPlus (LCA-Vision Inc.)
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Macy Szymanski
Passionate marketing professional with a focus on driving growth and enhancing brand…
Experience
Associate Marketing Manager
Aug 2020 — Present
Results-driven marketing professional with 9 years of experience in the LASIK industry. Proven expertise in programmatic advertising, radio and podcast advertising, and project management. Adept at leveraging data-driven insights to optimize marketing strategies and drive measurable results. Passionate about transforming vision care and enhancing brand visibility.Programmatic Advertising: Developed and executed targeted programmatic advertising campaigns, resulting in a increase in audience reach and improvement in conversion rates.Utilized data analytics tools to optimize ad placements and improve ROI.Radio and Podcast Advertising: Orchestrated compelling audio campaigns, collaborating with content creators and media partners.Contributed to a growth in brand recognition and customer acquisition through innovative radio and podcast advertising strategies.Project Management: Led cross-functional teams in the successful planning and execution of marketing projects.Implemented streamlined project workflows, reducing turnaround times and enhancing overall team efficiency.
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