Macy Holmgren

About Macy Holmgren

As an Account Executive at FleishmanHillard, I specialize in managing LinkedIn and Facebook social media programs, developing channel strategies, and creating tailored content for financial services, higher education and e-commerce consulting clients. My role involves leading cross-functional teams and internal communications, fostering relationships with media and developing social media strategy & content.I graduated from Brigham Young University in April 2023 with a Bachelor of Arts in Communications: Public Relations. My core competencies include corporate communications, program management and social media strategy, which have been demonstrated across industries such as banking, consumer goods, HVAC and sports. I am passionate about driving communication strategies that align with organizational goals and foster impactful community relations.

Experience

1. Account Executive

   FleishmanHillard

   Jun 2025 — Present · Austin, TX, US

   Manage LinkedIn and Facebook social media programs, channel strategy and communications with six C-suite executives and develop content based on relevant business touchpoints within the financial services, higher-education and e-commerce consulting industries• Manage cross-functional teams across all accounts through project trackers, regular touchpoints, delegation and internal communications• Assist in developing earned media strategy and materials around major consumer and sports moments for sporting goods brand• Support influencer campaigns for brand product launches including vetting, execution and performance reporting• Lead community relations initiatives and provide CSR earned media recommendations• Foster mutually beneficial relationships with trade media on behalf of HVAC manufacturing clients• Field proactive and reactive media requests across all clients and industries

Education

• Brigham Young University

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication