Michelle Schacht
Word of Mouth: Writing, Editing, Resumes & Marketing | NowVation Innovationist | Sr. Writer, MCM
- Role
- Innovationist & Focus Group Expert at Nowvation Inc
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Michelle Schacht
Michelle is a highly competent and innovative professional with an extensive background…
Experience
Innovationist & Focus Group Expert
Aug 2010 — Present · Minneapolis, MN, US
I facilitate custom-designed innovation sessions for clients across industries. I assist Fortune 500 companies in generating innovative ideas by leading them through a creative problem solving process focused on results. I help inspire and facilitate new products & services, consumer insights, claims, strategic planning, branding, positioning, and more. Sessions are unique in that they involve the creative voice of bright and articulate customers (called SuperSumers), and/or Category Experts who provide insights into their field to help spark creative thinking for all. My sessions are brisk, focused, intense, and very rewarding. I take teams from \"We need ideas\" to \"Wow, look what we can move forward.\" Focus group moderation is also a specialty of mine. I routinely uncover an amazing amount of information in a short amount of time. My reports not only summarize consumer learning but also outline the implications for clients\' businesses.Areas of Expertise- Ideation Design & Facilitation - Creativity Training for consumers and client teams - Consumer Insights and Benefits - Focus Group Moderation - Positioning and Branding - Concept Development
Education
Cornell University
BA, English, Psychology
1988 — 1992
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