Darren MacPherson

WORK HISTORY

EDUCATION

ABOUT DARREN MACPHERSON

Darren MacPherson knows the fundamentals for building and positioning successful brands and products. His track record for getting results speaks for itself: 25 years in sales that produced strong bottom-line performance for regional businesses and major national chains. Drawing on key strengths in WOO (Win Others Over), competition, ideation and picking activator, MacPherson drives increases in your market share. Using a combination of traditional and innovative sales strategies and technologies, he builds relationships that transform new customers into long-standing clients while expanding your network of dealers, opening new opportunities to grow your brand. Valued for his extensive experience in sales and marketing, MacPherson has coached and mentored sales teams with over 250 associates and hosted several conferences for the top sales professionals in Canada. This expertise, combined with a Bachelor of Commerce degree, gives him unique insights into the best practices and proven processes for running an effective sales and marketing operation. MacPherson’s keen eye for groundbreaking merchandising techniques is complemented by a commitment to exceptional service that consistently results in complete customer satisfaction. He calls it the Make it Happen approach: tell the customer yes, and then find a way to deliver on the promise. Social media has been growing exponentially over last several years and Darren has been immersed in the latest trends and technologies. A community-minded businessman, MacPherson, and the team he was managing at the time, was presented with a Corporate Community Partnership Award in 2011 in recognition for his volunteer and leadership work with Phoenix House. ​An outdoor enthusiast, MacPherson enjoys activities such as snowmobiling, off-roading and boating with friends and family. True passion: golf and has competed in both provincial and national tournaments. 90••••••74 d••••••••@wal-mart.com