MacLean Nelson
Director, Partner Success @Alphapros.Ai
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WORK HISTORY
Director, Partner Success @Alphapros.Ai
Saskatoon, SK, CA
As the Director of Partner Success at Alpha Pros.ai—Vendasta’s largest white-label SEO vendor—I lead our Partner Success Management (PSM) team in delivering exceptional service, strategic growth guidance, and operational excellence to our digital agency partners. This includes managing relationships with Vendasta stakeholders, driving sales performance, and ensuring every partner agency gets the support they need to scale SEO success. Key Responsibilities:Team Leadership & Development: Manage and mentor a cross-functional team of PSMs across Canada and India, ensuring alignment on service standards, KPIs, and ongoing training.Vendasta Liaison: Act as the primary point of contact with Vendasta’s vendor management and sales teams, overseeing escalations, special projects, and cross-platform integrations.Operational Oversight: Implement and optimize workflows through Zoho One (CRM and support ticketing), measuring team efficiency, and improving service delivery via analytics.Partner Management: Maintain a portfolio of agency partners, leading onboarding calls, proposal consultations, and sales enablement initiatives.Strategic Growth: Own performance-based KPIs including SEO unit growth, retention, and partner activation, with bonus structures tied to tangible business outcomes.🧰 Tools & Platforms:Zoho One (CRM, Projects, Desk)Vendasta PlatformGoogle Workspace & GChatInternal dashboards and ticketing systems Notable Contributions:Launched KPI-driven management plan resulting in streamlined partner onboarding and improved PSM productivity.Strengthened interdepartmental collaboration through bi-weekly reporting and proactive communication with Vendasta leadership.Oversaw a 500+ net growth unit goal target through strategic sales coaching and optimization of partner engagement workflows.
EDUCATION
University of Saskatchewan
Marketing/Marketing Management, General
SKILLS
ABOUT MACLEAN NELSON
Dynamic, driven, and dedicated! I\'m Maclean Nelson, a seasoned Account Manager and Sales Professional with a decade of experience specializing in SaaS and sales-driven environments, from nimble start-ups to large enterprises. At the heart of my approach is a customer-centric philosophy, where innovative solution architecture meets effective project management and creative problem-solving. With a knack for driving revenue growth and a track record of smashing sales targets, I thrive on turning challenges into lucrative opportunities. Key Achievements: Spearheaded comprehensive acquisition strategies and multi-stage implementation plans as an Enterprise Account Executive at Vendasta. Recognized as Enterprise Account Manager of the Year in 2022, with an outstanding net dollar retention rate of 103%. Played a pivotal role in professional development through dedicated mentorship, influencing over 500 sales professionals across multiple training sessions. Skills and Expertise: Expert in CRM and Pipeline Management utilizing the MEDDIC and MEDDPIC sales frameworks. Proficient in Adobe Suite, CRM management (Zapier), WordPress CMS, and Atlas suite of programs. Sandler Sales-trained, with a strong foundation in strategic sales leadership and cross-functional collaboration. Personal Growth & Leadership: Engaged in Vendasta’s internal Mentorship Program, mentored by the CTO, enhancing my strategic and interpersonal skills. Personally mentoring two sales professionals leading to career growth and expanded industry knowledge. Looking Forward: I am keen on leveraging my deep technical knowledge and industry insights to craft creative solutions for complex customer problems. Let\'s connect and explore how we can drive growth and innovation together!
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