Maxwell Turner
Global Insights & Analytics Executive @Mack Turner Marketing Consulting And Insights, Llc
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WORK HISTORY
Global Insights & Analytics Executive @Mack Turner Marketing Consulting And Insights, Llc
Charlotte, NC, US
Advise CMOs, CFOs, and senior executives on enterprise Customer & Market Intelligence, Marketing Analytics, and Decision Science - helping organizations transform fragmented data, research, and analytics into unified, decision-grade intelligence that drives growth, improves capital allocation, and strengthens competitive positioning.Serve as a board-level advisor on decision intelligence and analytics governance, shaping executive insight methodologies, operating models, and enterprise adoption strategies in complex, high-stakes environments.Current work includes architecting AI-enabled insight systems, developing executive segmentation models to accelerate relationship-driven growth, and advising on go-to-market strategy, organizational design, and fiduciary decision frameworks.Leadership & ImpactAdvise senior leadership teams on modernizing enterprise insights and analytics functions, aligning data, research, and decision-making across global organizations.Design and implement customer segmentation, brand strategy, pricing, and experience measurement systems that directly inform product innovation, growth strategy, and investment prioritization.Integrate behavioral science, qualitative research, and advanced analytics to translate complex customer and market signals into clear, actionable strategic direction.Develop AI-enabled decision support and segmentation models that accelerate decision velocity while maintaining governance, human judgment, and regulatory compliance.I help large organizations transform customer insight and analytics into enterprise decision intelligence - so leadership teams can move faster, reduce strategic risk, and compete with greater clarity and confidence.
EDUCATION
University of South Carolina
Bachelor of Arts , History, Anthropology, Management
University of South Carolina
Master of Business Administration , Marketing, Strategic Planning, Finance
SKILLS
ABOUT MAXWELL TURNER
Global Chief Analytics Officer / Head of Insights executive helping Fortune 500 organizations resolve fragmented data, research, and analytics into clear, decision-grade strategy. I work at the intersection of Customer & Market Intelligence, Marketing Analytics, Advanced Analytics, and Decision Science - ensuring CEOs, CMOs, and Boards operate from a single, trusted view of customers, markets, and growth opportunities. I specialize in building enterprise insight and analytics systems that integrate research, behavioral science, and AI into a single version of truth - so leadership teams can make high-stakes decisions with clarity, speed, and confidence. Often called upon when organizations need to restore trust in data, align leadership, and accelerate decision-making at scale. Core Capabilities & Enterprise Impact Enterprise Customer IntelligenceIntegrating market research, analytics, and behavioral data into unified decision frameworks that align strategy across business lines. Decision Governance & Data AlignmentEstablishing shared definitions, transparent assumptions, and governance models that ensure insight is independent, trusted, and actionable. AI & Advanced Analytics EnablementDesigning segmentation, predictive modeling, and AI-enabled systems that translate complex data into clear strategic narratives. Leadership Experience At Bank of America Merrill Lynch, I led Global Insights and Market Research across all business lines -supporting strategy for tens of millions of customers globally. Led insight strategy supporting industry-leading digital and mobile banking adoption (46M+ users).Provided Board-level decision intelligence across more than $240B in mergers and acquisitions, including the NationsBank/Bank of America consolidation. Integrated qualitative and quantitative insights to guide innovation, brand positioning, and large-scale transformation initiatives. Where I Add the Most Value I am most effective when organizations are facing inflection points- Shifts in customer behavior - Competitive disruption - Fragmented or under-leveraged analytics functions. I build and lead high-performing global teams that are empowered to surface the uncomfortable truth - because that is where better decisions and durable competitive advantage begin. Current Focus Open to Chief Analytics Officer, Global Head of Insights, and Customer & Market Intelligence leadership roles across Financial Services, Entertainment, and other consumer-focused industries.
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