Sandra D. MacKey

About Sandra D. MacKey

I’ve been at the bedside when a patient has taken a last breath, as well as when a…

Experience

1. Chief Marketing Officer

   Bon Secours Mercy Health

   Mar 2017 — Present

   As marketing leader, drive branding and marketing initiatives for the health system with 50 hospitals, thousands of providers, more than 1,200 points of care and associates serving communities across seven states and Ireland. Align marketing strategy with mission and serve as the voice of the customer to provide greater access to services and continually improve health care delivery while building affinity with consumers guiding them to a better path for wellness. Responsible for marketing, communications, digital, brand and creative strategy to support health care delivery across the ministry. Develop marketing strategy to build the brand, accelerate revenue growth and drive digital innovation. Successfully redesigned the marketing team and shaped a new culture to deliver strategic marketing solutions, while building innovative digital capabilities resulting in increased revenue and greater brand engagement. Highlights: • Transform department to build innovative MarTech functions and create a digital handshake with consumers, leading to increased digital interaction and engagement. • Launch the brand strategy for all B2B services and develop go-to-market strategies to amplify growth. • Secure a jersey sponsorship with Major League Soccer franchise FC Cincinnati, garnering significant brand exposure and media impressions. • Promote telemedicine services for patients with thousands of daily visits now taking place. • Lead a team that developed a myriad of engagement tools to guide consumers through the COVID-19 pandemic and drive consumer awareness and use of ministry services. • Listened to the voices of associates as they heroically cared for thousands of patients during one of the most challenging times in the history of health care, and delivered real-time communications to help them effectively care for our communities. • Developed reputation management and thought leadership strategy and a scorecard with well-defined, accountable KPIs.

Skills

• Media Relations
• Business Strategy
• Marketing
• Copywriting
• Sem
• Creative Direction
• Budgets
• Competitive Analysis
• Strategic Planning
• Leadership
• Strategic Partnerships
• Corporate Communications
• Cross-Functional Team Leadership
• Nonprofits
• Strategic Communications
• Management
• Healthcare Management
• Market Research
• Brand Management
• Public Relations
• Corporate Branding
• Interactive Marketing
• Physician Relations
• Marketing Strategy
• Integrated Marketing
• Marketing Communications
• Product Marketing
• Advertising
• Healthcare Information Technology
• Digital Marketing
• Fundraising
• Brand Development
• Business Planning
• Business Development
• Event Planning
• Internal Communications
• Social Networking
• Project Management
• Email Marketing
• Healthcare