MacKenzie Anderson
Business Communications at Jordan Brand | PRWEEK 40 Under 40 | Coca-Cola & MLB Alum
- Role
- Global Director, Business Communications at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About MacKenzie Anderson
Storyteller, strategist and communications maverick with a knack for crafting narratives that resonate. From the Swoosh of Nike to the fizz of Coca-Cola…the roar of Atlanta Braves fans to the serene depths of Georgia Aquarium, I\'ve shaped messages and coached leaders to captivate audiences. With nearly two decades of global communications expertise, I\'ve been the secret ingredient in executive communications, crisis management and ESG initiatives. Whether it\'s launching a legend, managing a Comms storm or diving into employee campaigns, I bring a unique blend of corporate savvy and creative flair. My playbook? Turn complex ideas into compelling stories, guide leaders through communication challenges and transform beloved corporate jargon into engaging narratives.
Experience
Global Director, Business Communications
Dec 2025 — Present
Global and North America communications lead for executive, employee, marketplace and corporate communications.
Education
Georgia Southern University
Board of Advisors: College of Liberal Arts and Social Sciences, Public Relations
2015 — 2017
Georgia Southern University
Bachelor of Science in Public Relations
Skills
- Leisure Travel
- Entertainment
- Storytelling
- Brand Communication
- Media Monitoring
- Customer Service
- Creative Writing
- Cision
- Corporate Communications
- Public Speaking
- Tourism
- Adventure Travel
- Crisis Management
- Event Planning
- Integrated Marketing
- New Media
- Broadcast
- Video Editing
- Speech Writing
- Social Networking
- Brand Awareness
- Brand Development
- Video Production
- Media Development
- Press Releases
- Digital Media
- Social Media Marketing
- Public Relations
- Media Relations
- Hospitality
- Guest Relations
- Social Media
- Editing
- Television Production
- Crisis Communications
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