MacKenzie S.

Social Media Manager @Well.ca

Toronto, ON, CA

Independently managed Instagram, Facebook, and TikTok for e-commerce retailer Well.ca. Responsible for driving engagement, increasing followers, and delivering successful campaigns on Instagram and TikTok. Skilled in content creation, scheduling, analytics, and community management.• Independently conceptualized and designed content for all major platforms. Utilized Canva to create social media assets, along with copywriting all captions. • Developed and managed a content calendar utilizing Asana and Later, ensuring timely delivery of high-quality content and consistent branding. Posted once a day on Instagram, Instagram Stories, Facebook, and Tiktok.• Conducted competitive research and analyzed social media metrics to identify areas for improvement and optimize content performance.• Collaborated with cross-functional teams, including graphic designers and the merchandising team to produce cohesive social media campaigns that aligned with promotional and seasonal campaigns. • Stayed up-to-date with social media trends and best practices, continuously refining strategies and tactics to achieve goals and increase engagement across all platforms.

McMaster University

Bachelor's Degree Commerce