MacKenzie Schroeder
Art Director / Graphic Designer / Macy\'s Studios
- Role
- Specialist, Creative at Macy's
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About MacKenzie Schroeder
A key creative force behind Macy’s most visible and culturally significant brand moments,…
Experience
Specialist, Creative
Nov 2019 — Present · New York, NY, US
Collaborates with Creative Manager to strategize and execute creative for Macy\'s Studios. Annual projects include Macy’s Thanksgiving Day Parade, Flower Show, Fourth of July Fireworks, and Winter Holiday Celebrations. Designs and directs all collateral across print, digital, and social. Provides constant oversight of Macy’s Studios creative, internally and externally. In addition, manages 110+ Macy’s Thanksgiving Day Parade volunteers annually.Works closely with domestic and international vendors to design and produce limited-edition product for Macy\'s Studios, totaling 50+ unique SKUs per year. Manages the design, final artwork delivery, sample approval process, and corresponding packaging artwork process.
Education
The Maryland Institute College of Art
Bachelor of Fine Arts (BFA)
Skills
- Wordpress
- Graphic Design
- Video Production
- Microsoft Office
- Adobe Photoshop
- Adobe Creative Suite
- Creative Direction
- Jquery
- Typography
- Cascading Style Sheets (Css)
- Photoshop
- Drawing
- Photography
- Social Media
- Illustrator
- Team Leadership
- Project Management
- Photo Shoot Production
- Html 5
- Creative Problem Solving
- Indesign
- Adobe Illustrator
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