MacKenzie Potter Mason
State Manager @ Pernod Ricard | Sales and Marketing Leader
- Role
- State Manager - Colorado at Pernod Ricard
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About MacKenzie Potter Mason
Results driven sales and marketing leader with over a decade of experience in the beverage alcohol industry, specializing in brand activation, channel strategy and cross functional team leadership. Proven track record of driving revenue growth, managing $40M+ P&L\'s, and executing high impact market strategies through strong distributor partnership and culturally relevant activations. Adept at leading teams, aligning stakeholders and translating national brand priorities into actionable market level success. Consistently recognized for driving executional excellence while maintaining a high energy, inclusive and results oriented environment.
Experience
State Manager - Colorado
Oct 2021 — Present · CO, US
Direct $40M+ in annual net sales for Pernod Ricard, the worlds second largest Wine and Spirits supplier, for the state of Colorado• Lead distributor partners Southern Glazers Wine and Spirits to sell and execute against the full PRUSA Spirits, Wine and Champagne portfolio and programming plans against all brands and channels; align SGWS to these goals and effectively apply performance management guardrails• Work in a highly collaborative setting with SGWS leadership in the establishment of our state level agenda, market coverage, quotas and incentives for our Denver Metro dedicated selling division of 38 individuals as well as the Full Book Mountain and Universal teams• Lead and drive the State P&L, pricing execution and demand forecasting to achieve all relevant financial targets and KPI\'s• Set consistent performance standards for PRUSA in beating the market with utilizing management dashboards to drive business decisions and progress against goals • Lead a team of two direct reports; channel designated On and Off Premise Market Managers• Drive and foster a culture of inclusivity, high accountably and executional excellence with a focus on coaching and development for both direct and indirect reports
Education
Colorado State University
Bachelor of Arts (B.A.), Communication and Media Studies, Sociology
2007 — 2011
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