MacKenzie McLeod
- Role
- Social Media Specialist at Northwestern Medicine
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About MacKenzie McLeod
From the Pacific Northwest to the Windy City of Chicago, I have developed a taste for…
Experience
Social Media Specialist
Jan 2022 — Present
Manage Twitter accounts across multiple service lines.\\\\n• Partner with top physicians and service line marketing teams to create and execute reputation social media strategy plans.\\\\n• Coordinate content distribution with various departments by curating content, developing content calendars, and publishing content through Sprinklr.\\\\n• Study Twitter performance, track social media trends and conduct competitor analyses to share insights on improving performance, growing follower counts, and driving engagement.\\\\n• Prepare and facilitate the creation of monthly and quarterly analytics reports to analyze performance across service line channels, including paid social campaigns.\\\\n• Refine and implement reputation-focused social media processes and guidelines.\\\\n• Monitor social mentions, comments, and questions across all department-level accounts.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- • Knowledge of and Experience with Microsoft Office Applications
- Basic Html Coding
- Qualitative Research
- • Flexible and Able to Multi-Task
- • Skills in Persuasive Techniques and Customer Service Skills
- • Understanding of Communications, Marketing, and Sports Management.
- • Ability to Utilize Social Networking Sites Including Facebook, Twitter, and in
- Quantitative Research
- • Developing Skills in Marketing and Sports Management
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