MacKenzie McGraw
Sr. Analyst | Business Process Design | AI Enablement | Workflow Optimization
- Role
- Senior Analyst, Business Process Design at Comcast Advertising
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Senior Analyst, Business Process Design
May 2023 — Present · Philadelphia, PA, US
Redesigned end-to-end Prospect-to-Pay process, reducing time-to-onboard attribution products by ~70%- Implemented scalable sales systems (Salesforce/PILOT, Attribution, Amazon) to improve data integrity and visibility- Identified compliance gaps and mitigated risk exposure through workflow redesign- Developed KPI frameworks to track adoption and efficiency across new process launches- Led AI enablement initiatives, driving awareness and integration of AI into operational workflows- Proposed AI-driven product concept to unify network connectivity and customer service systems, reducing data silos.
Education
University of South Carolina
Exercise Science, Health Fitness
2013 — 2017
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