MacKenzie K.

About MacKenzie K.

I am a content marketing manager with over five years of experience in creating and delivering engaging and informative content that drives growth and brand awareness for innovative products and services. I have a background in business marketing and a proven track record of securing media placements, managing campaigns, and designing collateral for various industries, including real estate and biotech.My core competencies include copywriting, content marketing, digital marketing, brand development, and design. I am skilled in using tools such as Hubspot, Outreach.io, Adobe Creative Suite, and Hootsuite, MailChimp, Asana and JavaScript Object Notation. I am passionate about learning new technologies and trends, and collaborating with cross-functional teams to achieve shared goals and objectives. My mission is to help companies communicate their value proposition and connect with their target audiences through compelling and creative content.

Experience

1. Content Marketing Manager

   Avive Solutions Inc.

   Jun 2024 — Present · Brisbane, CA, US

   A Bay Area-based venture-backed MedTech company that has developed a next-generation AED- Manages all social media channels, metrics, strategy, design direction and content schedule- Creates written content for PR, blog, monthly newsletters, SEO briefs, trade show collateral and web landing pages- Works with partners and city officials to create social and marketing assets based on their guidelines and needs- Manages and edits BDR and Sales email copy and calls to action- Managed the campaign and launch of new 911-integrated feature. Oversaw video, design, collateral and campaign rollout.

Education

• Presentation High School

  San Jose, CA

• Bryant University

  Bachelor's Degree, Business Marketing