MacKenzie Jacobson

About MacKenzie Jacobson

I am the Director of Marketing Operations & Automation at EGYM Inc, a global fitness technology leader providing fitness and health facilities with intelligent workout solutions.Before joining EGYM, I worked for a cybersecurity startup digital marketing agency where I managed the development and execution of the demand generation marketing strategy and campaigns through web, SEO/SEM, email, social, and display advertising campaigns. My past experience also includes building a marketing program to increase year-over-year inquiries by 400% at a startup tech company and joining the very first Demand Generation marketing team at IBM Watson to manage global demand generation campaigns. Colleagues describe me as a highly ambitious and performance-driven marketing professional with an unparalleled work ethic. I have outstanding written and oral communication skills and a strong capacity to manage multiple projects on strict timelines.

Experience

1. Global Director of Demand Generation

   EGYM

   Aug 2019 — Present

   Establish and globally scale an effective marketing operations, automation, and demand generation department- Select, implement, and support EGYM’s marketing automation tech stack (Pardot, Google Analytics, Zoom, etc.)- Create and manage the global demand generation budget; optimize spend based on trends and performance insights- Identify, qualify, hire, and direct a talented team to support the execution of the global demand generation program- Collaborate with the sales, sales ops, product, and brand teams to establish shared definitions of success, identify conversion points, and optimize user funnel- Coordinate and oversee the execution of web, email marketing, social media, and display advertising campaigns- Instrumental in establishing the strategy, tools, and promotion framework for EGYM’s first-ever global webinar series, which has resulted in over qualified leads to-date- Enable the seamless distribution of campaign and channel performance to various audiences within the business- Evaluate campaign and channel performance data to recommend future campaign mixes- Established and implemented a global social media strategy, resulting in 177%(avg) increase in engagement across Facebook, LinkedIn, and Instagram, and 96% increase in followers after 2 quarters

Education

• Vesalius College

  Marketing, Business, Law

• Grandview High School

  Graduate

• University of Denver - Daniels College of Business

  BSBA, Summa Cum Laude, Marketing/Marketing Management, General