MacKenzie Elliott
- Role
- Senior Experience Strategist at VML
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About MacKenzie Elliott
Let\'s be passionate about being authentically ourselves and celebrating creativity. Every…
Experience
Senior Experience Strategist
Dec 2021 — Present
Lead CX strategy for the Maintenance and Repair business of one of the largest global automotive companies • Advise client partners through strategic discussions and provide a connective lens across 8 active projects • Facilitate Design Thinking workshops for groups of various sizes across 7 workstreams (both in-person and virtual) • Conduct and synthesize primary and secondary research including in-person observations, virtual focus groups/IDIs, usability studies, benchmarking, and analogous research • Execute key areas of the HCD process including assessing business opportunity, journey crafting, measurement, and ideation
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