MacKenzie Strong
Senior Project Manager (Digital) @Critical Mass
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WORK HISTORY
Senior Project Manager (Digital) @Critical Mass
Toronto, ON, CA
Senior Digital Project Manager with extensive experience delivering high-performing, data-driven web experiences as part of a larger, integrated digital ecosystem for a high-profile automotive client. Lead cross-functional, distributed teams through end-to-end project execution, to deliver data-informed content, tools and optimizations to support the online shopping journey. Adept at balancing creative vision with technical execution, ensuring seamless delivery aligned with brand, performance, and customer engagement and conversion goals.
EDUCATION
Dale Carnegie Training
Human Relations Professional, Human Relations & Leadership Development
Mount Royal University
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT MACKENZIE STRONG
Operations-focused creative project manager with an affinity for leading cross-functional teams in delivering meaningful online experiences. Operations Focus*Drive project forecasting and budget management to support profitability and growth*Oversee creative resourcing and capacity planning to align talent with business priorities*Balance analytical insight with practical execution to optimize workflows and team performanceStrategic Leadership & Project Execution* Partner with cross functional teams, including strategy, UX, UI, technology, marketing science and content, to deliver data-driven, high-impact experiences on web* Manage and coordinate project initiatives across global and remote teams in dynamic, fast-paced environments* Conceptualize and deliver creative, cohesive digital solutions to educate, engage and inspire* Drive critical path through complex landscapes and architecture, closely coordinating with business partners, vendors and global client stakeholders throughout the project lifecycle* Manage multiple concurrent projects for the digital business and support teams in continuous prioritization and process optimizationStakeholder & Client Management* Translate client requirements into actionable project scopes and deliverables* Deliver stakeholder updates and reporting with full transparency and accountability* Lead as a primary liaison between clients and internal creative & development teamsStrong Communication & Leadership* Known for clear, concise communication with technical and non-technical audiences alike* Mentor junior project managers and team leads, contributing to overall team growth and succession planning* Create and maintain documentation, reports, and dashboards to project visibility and stakeholder confidence* De-escalate project risks and conflicts through proactive, diplomatic communication and problem-solving
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