MacKenzie Cohen
Senior Manager Marketing Analytics, Live Nation Entertainment
- Role
- Senior Manager, Marketing Analytics at Live Nation Entertainment
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About MacKenzie Cohen
Digital marketer with experience in paid digital activation, analytics and measurement solutions. Strategy-led approach to consulting clients on measurement goals and tactics for recognizable global brands in Retail and Dining categories.Media client portfolio includes: NFL, GE Appliances and Lightning, Cognizant, Sony Music, Signet Jewelers (Kay, Jared, Zales, Piercing Pagoda, Peoples), Voya Financial, LEGO, and Merck & Co (Nexplanon, Nuvaring, Gardasil, Dulera, Corporate Branding).
Experience
Senior Manager, Marketing Analytics
Oct 2024 — Present
Education
University of Toronto - Rotman School of Management
Bachelor of Commerce (BCom), Specialist in Management, Double Minor in Economics and Spanish
2011 — 2015
University of Melbourne
Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General
2014 — 2014
Skills
- Marketing
- Spanish-Speaking
- Research
- Public Speaking
- Creativity
- Time Management
- Interpersonal Skill
- Social Media
- Teamwork
- Social Media Marketing
- Client Relations
- Creative Strategy
- Leadership
- Event Management
- Digital Strategy
- Peer Mentoring
- Customer Service
- Spanish
- Youth Work
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