MacKenzie Cohen

Senior Manager Marketing Analytics, Live Nation Entertainment

Role
Senior Manager, Marketing Analytics at Live Nation Entertainment
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About MacKenzie Cohen

Digital marketer with experience in paid digital activation, analytics and measurement solutions. Strategy-led approach to consulting clients on measurement goals and tactics for recognizable global brands in Retail and Dining categories.Media client portfolio includes: NFL, GE Appliances and Lightning, Cognizant, Sony Music, Signet Jewelers (Kay, Jared, Zales, Piercing Pagoda, Peoples), Voya Financial, LEGO, and Merck & Co (Nexplanon, Nuvaring, Gardasil, Dulera, Corporate Branding).

Experience

  1. Senior Manager, Marketing Analytics

    Live Nation Entertainment

    Oct 2024 — Present

Education

  • University of Toronto - Rotman School of Management

    Bachelor of Commerce (BCom), Specialist in Management, Double Minor in Economics and Spanish

    2011 — 2015

  • University of Melbourne

    Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General

    2014 — 2014

Skills

  • Marketing
  • Spanish-Speaking
  • Research
  • Public Speaking
  • Creativity
  • Time Management
  • Interpersonal Skill
  • Social Media
  • Teamwork
  • Social Media Marketing
  • Client Relations
  • Creative Strategy
  • Leadership
  • Event Management
  • Digital Strategy
  • Peer Mentoring
  • Customer Service
  • Spanish
  • Youth Work

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MacKenzie Cohen — Senior Manager, Marketing Analytics at Live Nation Entertainment in Chicago, IL, US | Unifers