MacKenzie Bright
Social Media @ LinkedIn | Social Strategy, Community Engagement, and Brand Partnerships
- Role
- Sr Manager, Social Center of Excellence at Linkedin
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About MacKenzie Bright
With over 15 years of dedicated social media marketing experience, I’ve led and scaled teams across both B2B and B2C enterprise and start-up environments, driving strategies, content, and campaigns that deepen audience connections, foster engaged communities, and amplify brand stories.In my current role at LinkedIn, I lead global social media strategy, content production, and community engagement for LinkedIn for Sales, the B2B sales arm of the platform and home of LinkedIn Sales Navigator. Previously, I\'ve directed social media, community management, sponsorship marketing, and influencer programs at Ally Financial, Zero Longevity, Capital One, and Ignite Social Media and consulted on social media content and strategy for small businesses and solopreneurs.I hold a Master of Arts in Digital Communication from the UNC Hussman School of Journalism and Media, where I honed my expertise in digital storytelling, data analysis, and user experience.I believe in the power of social media to create meaningful connections and drive positive impact, and I’m passionate about building authentic and innovative strategies, content, and communities that both inspire and engage audiences.Outside of my 9-5 (we\'ll pretend for a moment that social media abides by \"business hours\"), you\'ll likely find me training for my next marathon, checking destinations off my extensive travel wishlist, experimenting with new cookie recipes, and fostering one (or several) dogs from a local Charlotte rescue.
Experience
Sr Manager, Social Center of Excellence
Sep 2025 — Present · Charlotte, NC, US
Education
The University of North Carolina at Chapel Hill
B.A., Journalism and Mass Communication
UNC Hussman School of Journalism and Media
M.A., Digital Communication
Skills
- Content Strategy
- Social Media
- Youtube
- Copy Editing
- Foursquare
- Social Media Marketing
- Hootsuite
- Press Releases
- Wordpress
- Content Writing
- Crisis Management
- Community Management
- Google+
- Strategic Planning
- Blogging
- SEO
- Public Relations
- Copywriting
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