MacKenzie B.
Cox Automotive Emerging Technology | Aspen Institute First Mover Fellow
- Role
- Product Strategy Director at Cox Automotive Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About MacKenzie B.
As rapidly as the vehicle is becoming an advanced connected experience so are the health services to care for, maintain and value the connected, electric and autonomous vehicle.
Experience
Product Strategy Director
Feb 2025 — Present · Atlanta, GA, US
Leading collaboration across divisions, ensuring seamless integration between business and product roadmaps to drive innovation, growth, and competitive advantage
Education
University of Dayton
Bachelor's degree, Communication and Business
Charles University in Prague
Business Administration and Management, General
Skills
- Broadcast
- Leadership
- Market Research
- Sales
- Data Analysis
- Broadcasting
- Social Media
- Marketing Research
- Television
- Advertising Sales
- New Business Development
- Agile Methodologies
- Marketing
- Strategic Planning
- Business Development
- Media Planning
- Advertising
- Marketing Strategy
- Product Development
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