MacKenzie Arpi

Experience

1. Email Marketing Coordinator

   Calvin Klein

   Aug 2024 — Present · New York, NY, US

   Manage and deploy lifecycle and promotional email content and SMS campaigns with a focus on segmentation, A/B testing, and dynamic personalization.• Oversee and manage the email campaign calendar, coordinate briefing, planning, requesting, publishing, content strategy, creative asset management, and QA across multiple audiences.• Collaborate cross-functionally with brand, project management, creative team, and analytics teams to ensure engaging brand storytelling and data-informed decision-making.• Analyze email key performance metrics (KPIs) such as open rate, CTR, and conversion to recommend optimization and personalization strategies, inform consumer experience initiatives and inform a test and learn approach.• Support campaign automation and personalization testing to improve engagement and deliver measurable results.• Maintain high attention to detail, ensuring pixel-perfect QA across desktop and mobile for every send.