MacKenzie Rowe
Client Performance Manager | Healthcare Digital Marketing & Marketing Analytics | HCP Campaign Strategy | Pharmaceutical Media
- Role
- Manager, Hcp Client Performance at HealthCentral
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About MacKenzie Rowe
Marketing analytics and client performance leader with 5+ years of experience managing large-scale pharmaceutical HCP marketing programs across digital healthcare media platforms. My work focuses on helping brands effectively reach healthcare professionals through data-driven campaign optimizations, physician-level targeting, and performance analytics.Key areas of expertise include:• Campaign performance analytics• Pharmaceutical & healthcare marketing• Physician-level data (NPI) targeting• Omnichannel campaign strategy• Marketing reporting and KPI analysis• Cross-functional collaboration across sales, analytics, and ad operationsOutside of work, you will usually find me cooking (currently working my way through Hailee Catalano’s \"Recipes by Heart\"), at the movies (my go-to snack is Raisinets sprinkled over buttered popcorn), or boating around beautiful Lake Austin. I look forward to connecting!
Experience
Manager, Hcp Client Performance
Jan 2024 — Present · Austin, TX, US
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science in Psychology, Psychology
2012 — 2016
Sonoma State University
Master of Arts in Clinical Mental Health Counseling, Marriage and Family Therapy/Counseling
2018 — 2020
Skills
- Time Management
- Event Planning
- Budgeting
- Teamwork
- Social Media
- Peer Mediation
- Microsoft Office
- Microsoft Word
- Team Leadership
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Social Networking
- Cloud Computing
- Budgets
- Office Administration
- Public Speaking
- Data Entry
- Recruiting
- Marketing
- Leadership
- Building Social Capital
- Scheduling
- Marketing Communications
- Customer Service
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