MacKenzie Mack
Consumer/Retail Segment Marketing Manager | Digital Brand Innovator | Elevating Brand Visibility and Revolutionizing Customer Engagement Strategies
- Role
- Segment Marketing Manager at Gutterglove
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About MacKenzie Mack
I\'m a Consumer Marketing Manager in the building materials industry, and honestly - I…
Experience
Segment Marketing Manager
Aug 2023 — Present · Nashville, TN, US
Lead end-to-end development and execution of consumer-focused marketing strategies across home improvement, wholesale club, and hardware retail channels. Responsible for increasing brand awareness, driving customer acquisition, and strengthening loyalty through targeted B2C campaigns grounded in market research and consumer behavior insights. Partner cross-functionally with creative, product, and sales teams to execute high-impact, omnichannel programs. Manage all aspects of tactical execution including content creation, campaign deployment, digital advertising, and sales enablement materials. Monitor performance through data analytics and continuously optimize for conversion and engagement.Key Highlights- Developed and launched targeted campaigns for both DIY and DIFM segments, resulting in increased MQL generation and retailer engagement- Created sales and marketing assets including print/digital ads, pitch decks, email campaigns, and social content to support retail growth- Led consumer research and competitive analysis to shape segmentation, positioning, and messaging strategies- Managed consumer review programs, referral incentives, and digital content across retailer sites to improve brand presence and shopper conversion- Collaborated closely with internal and agency partners to uphold brand standards and deliver data-driven marketing outcomes- Oversaw marketing budget forecasting and performance tracking for assigned segments.
Education
Savannah College of Art and Design
Bachelor of Fine Arts - BFA, Photography
2014 — 2019
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