MacKenzie Hansen
Associate Creative Director @Power Digital Marketing
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WORK HISTORY
Associate Creative Director @Power Digital Marketing
Oversee the strategy, direction, and execution of all design deliverables within the design team- Creative Director for integrated clients that require creative for multiple channels (email, paid media, paid social, content, etc)- Art director across photo and video shoots specializing in food & beverage, CPG, lifestyle & wellness brands- Manage the growth & success for team of 5 (production & post production team members)- Lead internal review, feedback, & direction prior to client delivery- Lead monthly concept planning and roadmaps, establish creative briefs, follow production of concepts from A to Z, manage timeline, ensure on-time delivery- Go-to person for client communication, project scope & creative problem solving
EDUCATION
San Diego State University-California State University
Bachelor of Arts - BA, Graphic Design
ABOUT MACKENZIE HANSEN
I am an Associate Creative Director at Power Digital - a full-potential marketing agency. At Power Digital, I oversee the strategy, direction, and execution of design deliverables across all marketing channels including paid social, paid media and email marketing as well as cross channel integrated accounts. My strengths include art direction (design deliverables & campaigns, food & prop styling, production design, etc), project management as well as team leadership & management.
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