MacKenzie Cocilova
Thoughtfully Improving Strategy One Word at a Time
- Role
- Communications Specialist at isolved
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About MacKenzie Cocilova
Results-driven Communications Specialist with over 5 years of experience in strategic content creation and audience engagement within the SaaS and B2B industries. Proven ability to develop and execute content marketing strategies that drive customer acquisition and retention. Skilled in cross-functional collaboration, leveraging automation tools, and producing high-quality content across various formats.
Experience
Communications Specialist
Oct 2024 — Present · Charlotte, NC, US
Editor-in-chief of Customer Newsletter, ensuring consistency in messaging, engagement, and strategic content planning- Supports the development and management of email campaigns, by writing, editing and reviewing customer, partner and employee emails- Manages social media strategy, planning, and execution across platforms to align with business goals- Develops promotional materials for events, including invitations, social media posts, and web content to support event success- Creates email campaigns for customers and employees, ensuring alignment with brand standards- Contributes to newsletters, blog posts, press releases, executive communications, internal communications and advertisements- Ensures consistency with brand guidelines and voice- Writes, edits, and proofreads a variety of content, including event communications, internal and external customer communications, blog posts, white papers, case studies, and email campaigns- Strategizes content repurposing to amplify reach and engagement- Develops content to enhance partner relationships and community engagement- Provides guidance on best practices for brand communication to other departments
Education
University of North Carolina at Charlotte
Bachelor's of Science, Marketing
2017 — 2018
Central Piedmont Community College
Associate of Arts - AA
2016 — 2016
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