MacKenzie Childress
Senior Campaign Manager @Dairy Queen
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WORK HISTORY
Senior Campaign Manager @Dairy Queen
Oversee key brand and traffic-driving marketing campaigns, while defining and activating integrated brand-marketing campaigns, such as mass advertising, digital and social executions, and partnerships. Collaborate with team and agencies to drive creative production, and ensure all marketing is of high quality and driving business impact. Primary accountabilities include: strategic brand communications planning, campaign management and production oversight- Lead the U.S. Marketing team in the development of annual strategic marketing plans, make appropriate marketing investment decisions and maximize the pacing and sequencing of brand activations including partnership opportunities- Work as part of an integrated Brand and Creative Services team to deliver the highest quality deliverables to bring the plan to life- Drive clarity of positioning and effective translation of brand objectives into creative outputs for every promotion, optimized by channel- Oversee DQ’s U.S. national marketing campaigns to foster and increase brand awareness, brand affinity, store traffic and campaign engagement among Dairy Queen’s current and potential Fans- Create, distribute, interpret and monitor reports and progress for all campaigns- Partner with Consumer Insights to garner consumer reaction to campaigns and use learnings to inform and develop campaign evolutions and optimizations- Manage creative production, ensuring all creative and messaging is high quality, including video, audio, social, in-store merchandising, and overall design system integration- Establish tone/voice, visual design standard and ensure adherence to these standards- Facilitate the Creative Briefing process to ensure all work is strategically based and creatively inspired based on direction- Manage and take responsibility for marketing budgets, ensuring on-time and on-budget campaigns and production
EDUCATION
University of Minnesota Duluth
Bachelor of Business Administration, Marketing
St. Cloud Technical College
Associate's degree, Advertising
SKILLS
ABOUT MACKENZIE CHILDRESS
Experienced Brand and Campaign Manager with a demonstrated history of working in the…
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