MacKenzie Boolbol
Deans List Student at the University of Miami\'s College of Arts and Sciences | Aspiring Marketing Professional
- Role
- Lenscrafters Marketing Intern at EssilorLuxottica
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About MacKenzie Boolbol
Currently a senior at the University of Miami, where I’m pursuing a degree in Psychology…
Experience
Lenscrafters Marketing Intern
May 2025 — Present · New York, NY, US
I had the privilege of interning in the Marketing Department at LensCrafters, part of EssilorLuxottica, during the summer of 2025. Worked side by side with:• Brand Marketing• Digital Media & Advertising• Consumer Experience Strategy• Cross-Functional Business TeamsProjects included:o Supporting the launch of a new groundbreaking project by helping align retail brandingo Assisting in the development of the 2026 Marketing Plan by conducting consumer behavior and industry trend researcho Managing local listing accuracy through platforms like Yext, Smartly, and Google My Business to enhance brand presence and customer accesso Collaborating on communications and preparing slide content for executive presentationso Participating in PR campaign planning, content creation, and messaging alignment for pilot marketso Shadowing marketing leaders and engaging with departments across the organization to understand how creative strategy translates to scalable brand growthFall 2025 + Spring 2026 Extension:I will be continuing my internship into the academic year, focusing on ad-hoc marketing projects. This includes ongoing contributions to the 2026 Marketing Plan, managing digital listings for brand consistency, and continuing to support the execution and strategy of the groundbreaking pilot project.
Education
University of Miami
Bachelor's degree, Psychology, Marketing
Greenwich High School
High School Diploma
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