MacKenzie Alpert

Media Planner @Usim

New York, NY, US

Develop and Execute Media Strategies: Plan and implement cross-channel media strategies, including digital, TV, social, and traditional platforms, tailored to client objectives- Campaign Performance Optimization: Continuously analyze campaign performance using data-driven insights to optimize media spend and improve ROI- Data Analysis and Reporting: Develop comprehensive performance reports highlighting KPIs, key insights, and actionable recommendations for clients- Media Buying and Negotiation: Negotiate media placements and rates with vendors to secure optimal value for clients- Market and Competitive Analysis: Monitor industry trends, competitor activity, and media landscape changes to inform media planning decisions- Manage creative trafficking for 5+ accounts- Experience in customer accounts ranging from CPGHealth to tourism boards.