MacKenzie Alpert
Media Planner at USIM / Co-Founder of Sweet Girls Eat
- Role
- Media Planner at Usim
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Media Planner
Jan 2024 — Present · New York, NY, US
Develop and Execute Media Strategies: Plan and implement cross-channel media strategies, including digital, TV, social, and traditional platforms, tailored to client objectives- Campaign Performance Optimization: Continuously analyze campaign performance using data-driven insights to optimize media spend and improve ROI- Data Analysis and Reporting: Develop comprehensive performance reports highlighting KPIs, key insights, and actionable recommendations for clients- Media Buying and Negotiation: Negotiate media placements and rates with vendors to secure optimal value for clients- Market and Competitive Analysis: Monitor industry trends, competitor activity, and media landscape changes to inform media planning decisions- Manage creative trafficking for 5+ accounts- Experience in customer accounts ranging from CPGHealth to tourism boards.
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