Elizabeth Mack

WORK HISTORY

EDUCATION

SKILLS

ABOUT ELIZABETH MACK

I enjoy creating programs that build customer activity profitably. In this very competitive payment environment, I have helped financial institutions understand their products and performance and provide recommendations on strategies to keep their products relevant with their cardholders. Depending on the client\'s need, I strategize on their portfolio goals, deep dive into customer behavior to determine segment opportunities, and strategize on and/or develop and execute custom integrated marketing initiatives.My experience includes working with different types of financial products - credit card, debit card and mortgage refinance. Key to my success is partnering with with cross-functional team members to execute flawlessly. I have used digital marketing tactics as well as direct marketing to provide customers with relevant messages. I have the ability to manage multi-million budgets, prepare program summaries and results and report to senior management on progress and next steps.I am excited about the payments industry - there is a lot of competition and options for customers. Companies that focus on their customers and provide relevant services and messages will succeed. I can help with that.