Mack Bhatia
Chief Strategy Officer (CSO) @Marlasfashions
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WORK HISTORY
Chief Strategy Officer (CSO) @Marlasfashions
US
Mandate spans business strategy, cross-border expansion, and future-proofing operations through digital innovation. I work at the intersection of data, brand, and technology — driving key decisions that position Marla’s as a modern, inclusive, and agile player in the evolving fashion-tech landscape. Business Strategy & Growth: Building resilient, scalable models for marketplace expansion, customer lifecycle value, and product innovation Digital Transformation: Overseeing tech modernization, omni-channel integration, and platform migrations across Canada and the U.S. AI & Automation: Leveraging AI for personalization, inventory optimization, content workflows, and operational efficiency Marketplace & Resale Innovation: Leading the development of a circular fashion ecosystem through resale, returns reintegration, and UGC commerce ESG & Purpose-Driven Strategy: Embedding sustainability, diversity, and ethical sourcing across strategic decisions and brand storytelling Content & SEO Strategy: Scaling inbound traffic and conversion through editorial, influencer partnerships, and short-form content ecosystemsI collaborate across marketing, tech, operations, and vendor networks — aligning stakeholders toward a shared vision of customer delight and digital leadership.
EDUCATION
University of Waterloo
Masters In Management Sciences, [Business Management, Marketing Technology]
Guru Gobind Singh Indraprastha University
Bachelor's degree, Information Systems and Technology
University of Toronto
Course, Modern Financial Accounting
University of Toronto
Course, Search Engine Marketing
ABOUT MACK BHATIA
Results-focused business leader with over fifteen years of strategic and corporate experience at top-tier institutions including Morningstar, Bank of Nova Scotia, Morgan Stanley, CAA. Primarily responsible for driving strategic initiatives to its fullest potential, Mack has also pivoted to scaling start-ups and small businesses, leveraging this as an opportunity to embrace new challenges and gain a deeper understanding of diverse business dynamics. • Strategic Coverage & Analysis• Company Management• Financial Planning (P/L)• Market Entry & Branding Strategy • Technology Initiatives• Policy and Governance• Analytics Implementation• ESG Integration • Leadership & Team Building• Digital Transformation and Change management• Consumer, Market InsightsMack is a certified sustainability professional and has a Masters in Management from University of Waterloo. Mack is a winner of CAA National award for digital innovation, and is an angel investor in eCommerce companies in Canada.
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