Mack Kelly
Healthcare strategy | Technology | Translating complexity into clarity | Former Advisory Board and Optum
- Role
- Director, Product Marketing and Sales Enablement at PerfectServe
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Mack Kelly
I’m a strategic healthcare leader with 20+ years of experience helping health systems and technology innovators solve complex care delivery challenges. I work where strategy meets execution—translating ambiguity into clarity and insight into scalable action, connecting the dots between product, people, and process to improve outcomes and reduce complexity.At PerfectServe, I lead cross-functional initiatives that support go-to-market execution, message clarity, and product alignment across clinical communication and intelligent scheduling solutions. I also guide competitive strategy, lead multidisciplinary analyst and RFP workstreams, and contribute to internal innovation initiatives.Previously, I spent two decades at the Advisory Board Company (later Optum), leading clinical strategy and operations research and advisory work across hundreds of health systems and medical groups. I also relaunched the Advisory Board Fellowship as an adaptive leadership lab that guided interdisciplinary leaders through high-impact performance and skill development. During that time, I also launched and ran a successful small business, which gave me a deep appreciation for operational resilience and customer insight.I\'m especially drawn to mission-driven work that sits at the intersection of healthcare, access, and innovation—and I bring a systems mindset, strategic leadership, and thoughtful, high-quality execution to every team I join.
Experience
Director, Product Marketing and Sales Enablement
May 2022 — Present · Philadelphia, PA, US
Operationalize cross-functional strategy and execution initiatives spanning go-to-market readiness, problem-solution orientation, message clarity, and competitive positioning. My work connects teams across marketing, product, sales, customer success, and strategy to ensure alignment around product value, market needs, and performance goals- Craft messaging and positioning for enterprise solutions across clinical communication and provider scheduling platforms - Lead cross-function workstreams for RFP operations and industry analyst relations, rebuilding internal systems and improving win rates - Develop competitive intelligence, enabling teams to better anticipate market shifts and differentiate under pressure - Partner with product to ensure external messaging aligns with product roadmap, customer priorities, and field insights
Education
Emory University - Goizueta Business School
Master of Business Administration - MBA
Florida State University
Bachelor of Science - BS, Biology, Psychology
Rollins School of Public Health at Emory University
Master of Public Health - MPH, Epidemiology
Skills
- Healthcare
- Strategic Planning
- Healthcare Information Technology
- Management
- Entrepreneurship
- Strategy
- Marketing
- Start-Ups
- Marketing Strategy
- Management Consulting
- Hospitals
- Data Analysis
- Business Strategy
- Emr
- Change Management
- Public Speaking
- Customer Service
- Strategic HR
- Business Partner Support
- Healthcare Information Technology (Hit)
- Product Development
- Program Management
- Research
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