MacIe Stockton

About MacIe Stockton

Hello! My name is Macie Stockton, and I recently graduated from Florida College with a Bachelor of Science in Marketing. I am eager to bring my marketing, leadership, and interpersonal skills to a dynamic environment where I can create meaningful value. My academic and work experiences have equipped me with a solid foundation in marketing, including assisting with campaigns, producing digital media, co-designing social media strategies, and leading an American Marketing Association (AMA) chapter to connect with industry professionals and enhance marketing skills. I’ve enjoyed collaborating with various companies to help them achieve their social media goals. My experience in fast-paced environments has honed my ability to adapt quickly to change. During my senior year, I balanced a marketing internship with managing two social media accounts, serving as AMA President, and handling a demanding academic schedule. This experience taught me effective time management and prioritization. As a participant in Florida College’s student leadership program, I learned the importance of fostering a positive and collaborative culture. I am enthusiastic about continuing to learn and embrace new challenges beyond the classroom setting.

Experience

1. Jr Digital Marketing Coordinator

   Optspot, Llc

   Jun 2025 — Present

   At OptSpot, I work on the Digital Ads team where I manage and support paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) for car wash businesses across North America. My role focuses heavily on campaign creation, optimization, and performance analysis to help clients increase memberships and overall revenue.I’m responsible for building Google Ads campaigns from the ground up—including keyword research, ad copywriting, and audience targeting—while continuously optimizing for conversions, CTR, and ROI. I also help manage Meta campaigns across Facebook and Instagram.I collaborate closely with cross-functional teams, including web design and account managers, to align campaigns with broader marketing strategies. I also monitor analytics, report on campaign performance, and stay up-to-date on platform changes and digital advertising trends to ensure we’re delivering the best results possible.

Education

• Ivy Tech Community College

  Dual Enrollment

• Florida College

  Bachelor of Science - BS, Marketing

• Floyd Central High School

  Academic Honors Diploma

• Florida College

  Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies