Matt P.

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATT P.

Results oriented, data-driven leader, experienced in organic growth, SEO, performance marketing, SEM, Analytics, and user acquisition, with 10+ years in growth and organic leadership roles. Combined experience at online companies, including SaaS, productivity apps, marketplaces, and e-commerce. Successful in managing organic growth strategies, user engagement, conversion optimization, content strategy and analytics, with an SEO as a product focused approach to test, optimize and scale revenue-generating campaigns.Decisive, with a comprehensive understanding of online traffic channels, I am passionate about scaling amazing products that help enrich people\'s lives. Possess strategic planning experience and business acumen to execute and launch user acquisition, lead generation, content, and online marketing campaigns through-Search Engine Optimization - SEO (Google Search Console, MOZ, SEMRush, Ahrefs, Serpstat)-Search Engine Marketing - SEM (Adwords Search, Display, Remarketing, Google Analytics)-Facebook Ads and Insights (Ads Manager, Power Editor, SalesForce Marketing Cloud)-App Store Optimization (ASO, iOS, Android)-Analytics & attribution (Mixpanel, Woopra, Google Analytics, Adjust, Bizible, Segment)-Email Marketing & Automation (Hubspot, SalesForce, CheetahMail, Customer.io)-Aptitude of Performance Marketing Metrics (CPI, LTV, ROI, CPA, CPM, CPC & CAC)-Display, GDN Advertising & Retargeting, Segmentation, Engagement and Retention-Video Marketing (Lead Generation, Content Strategy)-A/B & Multivariate Testing-Content Creation & Royalties