MacHere Johnston

About MacHere Johnston

I’m a strategic communications and community engagement professional with over 15 years…

Experience

1. Director of Digital Media & Communications

   Beatbotics

   Apr 2019 — Present · US

   Oversee and execute digital media strategy, brand communication, and public relations for a youth-centered STEM and arts organization.Act as the organization’s representative with media and develop relationships with journalists, editors, and producers across TV, radio, and digital outlets.Manage Jihan’s social media pages, ensuring cohesive voice, content scheduling, and audience growth aligned with brand partnerships and educational storytelling.Create pitch decks, digital assets, and visual presentations for brand collaborations and speaking engagements.Coordinate and prepare public appearances and speaking engagements that elevate the organization’s mission and visibility.Develop and distribute press releases, newsletters, and media kits that enhance brand awareness and attract new partners.Ensure consistent brand identity and messaging across all organizational materials.

Education

• Full Sail University

  Master of Arts - MA

  2018 — 2019

• Harvard University

  Certificate

  2016 — 2017

• Saint Augustine’s University

  Bachelor of Arts - BA

  2003 — 2007

Skills

• Early Childhood Education
• Educational Leadership
• Youth Development
• Social Networking
• Editing
• Student Counseling
• Youth Mentoring
• Newsletters
• Higher Education
• Tutoring
• Grant Writing
• Social Media Marketing
• Microsoft Excel
• Special Education
• Public Speaking
• Public Relations
• Proofreading
• Lesson Planning
• Instructional Design
• Literacy
• Classroom Management
• K-12
• Elementary Education
• Outlook
• Coaching
• Student Affairs
• Curriculum Design
• Volunteer Management
• Training
• Grants
• Fundraising
• Marketing
• Program Management
• Curriculum Development
• Event Planning
• Community Outreach
• Behavior Management
• Recruiting
• Teacher Training
• Staff Development