Joy Fishburne MacDonell

About Joy Fishburne MacDonell

At the core of every thriving initiative lies a passion for creative innovation and strategic excellence. My philosophy is centered on driving impactful results through collaboration, fostering growth, and nurturing creativity. I believe in a holistic approach that not only boosts brand presence but also enhances customer engagement and satisfaction, ensuring that every project and campaign is a testament to quality and ingenuity.With extensive experience as a marketing director, I bring a wealth of knowledge in product development, brand management, sales, channel and digital marketing, visual merchandising, and campaign management. My skill set includes leading high-performing teams, crafting compelling marketing strategies, and executing seamless product designs. I specialize in translating complex ideas into actionable strategies and turning market insights into engaging consumer experiences. Proficiency in Microsoft Suite, Adobe Premiere Pro, Airtable, Confluence, Jira, and Trello enables me to manage multifaceted projects with efficiency and precision.My career is distinguished by notable achievements, such as introducing birthday parties as a new revenue stream at Michaels, which forecasted a significant sales increase, and leading innovative technology product launches at Cricut that boosted revenue growth. While at Cricut I was honored as Vendor of the Year by Michaels and have received the Norman Award from Wilton Brands. These accomplishments reflect my commitment to pioneering successful marketing initiatives and driving substantial business growth.I am eager to leverage my extensive experience to help organizations achieve remarkable success. Whether it\'s developing transformative marketing strategies, mentoring creative teams, or launching groundbreaking products, my goal is to create value and drive growth. Let’s connect and explore how we can collaborate to elevate your brand and achieve exceptional outcomes.

Experience

1. Director Marketing Education and Design

   PRYM

   Feb 2025 — Present

Education

• Dickinson College

  BA, Psychology and English

  1985 — 1989

• Shippensburg University of Pennsylvania

  Master of Business Administration (MBA), Business Administration and Management, General

  2012

• University of Maryland School of Social Work

  MSW, Addictions

  1990 — 1992

Skills

• Public Speaking
• Strategy
• Merchandising
• Craft
• Collage
• Graphic Design
• Crafts
• Product Management
• Art
• Adobe Creative Suite
• Television
• Adobe Illustrator
• Fashion
• Market Research
• Digital Media
• Pricing
• Microsoft Office
• Sales
• Mixed Media
• Illustration
• Art Direction
• Scrapbooking
• New Business Development
• Advertising
• Brand Management
• Packaging
• Jewelry Design
• Marketing Strategy
• Social Media Marketing
• Graphics
• Blogging
• Books
• Consumer Education
• Research
• Integrated Marketing
• Retail
• Adobe Photoshop
• Budgets
• Event Management
• Team Building