MacArena Ivanissevich
Multilingual global communications leader || Emmy nominated producer || Driving impact and business growth with integrated content strategies and employee engagement
- Role
- Senior Org Activation and Capability Lead - Global Transformation Communications (Interim) at McDonald's
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About MacArena Ivanissevich
A proven business-growth driven communicator and creative innovator, I use the many experiences I have gained and cultures I have encountered from living and working in 11 cities across 7 countries and 3 continents, as well as from speaking 4 languages, to build meaningful and impactful integrated communications strategies and content materials. I partner with colleagues, leaders and executives across the business to ensure consistent messaging and great experiences by all audiences and key stakeholders (internal and external).My passion for communications has taken me on a delicious career journey - working for some of the greatest food and beverage brands in the world - that has led me to my current role working for the world’s largest restaurant chain and one of the most recognizable brands in the world, and my all time favorite, McDonald’s!
Experience
Senior Org Activation and Capability Lead - Global Transformation Communications (Interim)
Mar 2026 — Present
Education
University of Notre Dame
Bachelor of Arts (B.A.), Film Production
2004 — 2008
Northwestern University
Master of Science (M.S.), Integrated Marketing Communications
2013 — 2014
EARJ - Escola Americana do Rio de Janeiro
High School Diploma
Skills
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Events Coordination
- Strategic Communications
- Facebook Marketing
- Storytelling
- Microsoft Office
- Entertainment
- Social Media
- Advertising
- English
- Broadcast
- Avid
- Management
- Film
- Marketing
- Spanish
- Microsoft Word
- Newsletters
- Event Management
- Photoshop
- Editorial
- Final Cut Pro
- Public Relations
- Content Strategy
- Marketing Strategy
- Strategic Planning
- Editing
- Television
- Producing
- French
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