Mark Connelly

About Mark Connelly

I’m a builder of high-performance marketing plans, capabilities and teams with a strong track record of driving accelerated business growth. I possess a high degree of adaptability and resilience with broad set of marketing and leadership skills gained through 20+ years of consumer and professional marketing experiences across both home improvement / smart home and consumer packaged goods industries in both large and small, entrepreneurial organizations. As a former collegiate athlete, I have a “play to win” mindset that stretches myself and others to achieve results. I am an experienced team leader and motivator with a passion for people development and cross-functional collaboration.What I Do Best:+ Discovering actionable customer insights via both qual and quant research+ Developing persuasive messaging and advertising assets+ Building marketing campaigns that accelerate customers through the purchase journey+ Helping teammates to feel engaged and excited about tackling big opportunities together+ Instituting a culture of marketing measurement and performance improvementPlease contact me directly at m••••••••@gmail.com.

Experience

1. Sr Marketing Director, Residential Brand Marketing

   Lutron Electronics

   Jan 2021 — Present · Allentown, PA, US

   Expanded role to transform professional marketing capabilities and impact across Connected Home and Wallbox (e.g. dimmers, motion switches) business units. Approach by leveraging consumer marketing experience and tapping into B2B marketing expertise to craft bespoke blend of both worlds. Manage a team of 7 marketing and research professionals and 8 agency relationships.+ Led step-change in Lutron B2B marketing by applying consumer marketing best practices to the launch campaign of a major new connected home innovation, Lutron RadioRA 3, in 2021. Developed all new campaign messaging with emotional-benefit first hierarchy and customer journey-based tactical plan leveraging Salesforce-enabled lead management. Result: Grew RadioRA brand sales at a +7.3% CAGR over the past 4 years.+ Positioned Caséta smart lighting controls to electrical contractors and remodelers as most reliable smart lighting control solution behind killer application “add a 2nd switch anywhere / no-wiring required” solution. Result: Achieved #1 market share position for connected dimmers category in Electrical Wholesale channel.

Education

• Washington and Lee University

  Bachelor of Arts, Economics, German Language

• Indiana University - Kelley School of Business

  M.B.A., Marketing

Skills

• Product Development
• Leadership
• Competitive Analysis
• Media Strategy
• Business Strategy
• Creative Direction
• Coaching
• Shopper Marketing
• Marketing Management
• Market Analysis
• Product Launch
• Brand Development
• Segmentation
• Cost Reduction
• Business Analytics
• P&L Management
• Marketing Research
• Agency Relationship Management
• Business Development
• Consumer Products
• Digital Marketing
• Consumer Insight
• Brand Management
• Cross-Functional Team Leadership
• Profitable Growth
• Marketing Strategy
• Global Marketing
• Change Management
• Integrated Marketing Communications
• Brand Architecture
• Organizational Development
• Customer Insight
• Consumer Marketing
• Leadership Development
• Health Professional Marketing
• Consumer Behaviour
• Turnaround Experience
• Fmcg
• Brand Equity
• Forecasting