Mac Renfro
Co-Founder, Initiator
- Role
- Co-founder at Initiator
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Mac Renfro
Innovation expert specializing in creating successful and sustainable new product and…
Experience
Co-founder
Nov 2003 — Present · Cincinnati, OH, US
Education
Clemson University
BS
UNC Kenan-Flagler Business School
MBA
Skills
- Market Research
- Brand Equity
- Strategic Partnerships
- Online Advertising
- Online Marketing
- Shopper Marketing
- Product Management
- Marketing Management
- Market Analysis
- Product Development
- Product Marketing
- Product Innovation
- Analytics
- Consumer Behaviour
- Business Strategy
- Global Marketing
- Digital Strategy
- Market Planning
- Brand Architecture
- Strategy
- Marketing
- Interactive Marketing
- Positioning
- Competitive Analysis
- P&L Management
- Brand Management
- Marketing Strategy
- Consumer Insight
- Marketing Research
- Consumer Products
- Creative Strategy
- Brand Development
- Segmentation
- Customer Insight
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